The London Biennale : 7 Color 7 Artists (including Jevijoe Vitug)
The London Biennale founded by Kinetic Sculptor David Medalla happens sporadically around the world, and this time in Las Vegas, Nevada. On July 21, 7pm a performance entitled Rainbow: 7 Colors 7 Artists will take place in Pop Up Art House, 730 W. Sunset, Henderson. While from September 7-9, there will be an exhibition at Contemporary Arts Center, 107 E. Charleston Blvd, Las Vegas. The artists are: Noelle Garcia (red), Eri King (orange), Jevijoe Vitug (yellow), Matthew Couper (green), J K Russ with Mina Kahn (blue), Darren Johnson (indigo) and Brent Holmes (violet).
Seven Las Vegas and Henderson-based artists will take part in the second London Biennale in Nevada satellite event presenting performances inspired by the colors of the rainbow at the Pop Up Art House in Henderson on Saturday, July 21 at 7:00PM. This year’s participation in the London Biennale will extend beyond the one-night-only performance event, Rainbow: 7 Colors 7 Artists, with an exhibition of the documentation behind and of the performances at the Contemporary Arts Center in Las Vegas September 6 through 29. The artists are: Noelle Garcia (red), Eri King (orange), Jevijoe Vitug (yellow), Matthew Couper (green), J K Russ with Mina Kahn (blue), Darren Johnson (indigo) and Brent Holmes (violet).
Rainbow: 7 Colors 7 Artists is coordinated by artist Jevijoe Vitug who instigated the inaugural London Biennale event in Las Vegas in August 2010 at the Contemporary Arts Center. The London Biennale project was founded in 1998 by David Medalla, a Filipino conceptual artist based in London, who assigns the theme for each year’s biennale. The event aims to challenge and transform the notion of the art world ‘biennale’ as a large state or corporate-sponsored event with artists selected by curators based on their geographical location, citizenship, nationality, race and ethnicity by throwing open borders and encouraging a more intimate and community-based dialogue between the artists and audiences. Over the years, the London Biennale has expanded with simultaneous satellite events taking place in Paris, Rio de Janeiro, Rome, Berlin, New York, Boston and Las Vegas.
Rainbow: 7 Colors 7 Artists will be a performance-based project executed by visual artists from diverse backgrounds who have chosen Las Vegas and Henderson as their home. Instead of artists representing a specific locality, the artists will represent colors. Most of the selected artists are painters by discipline and the performance on Saturday, July 21 at the Pop Up Art House will be an extension of their studio practice.
“Each artist will respond to the color assigned to them but each performance is not exclusive to the concept of color. The color is only a starting point to create a larger conversation that is yet to be heard and seen,” says Jevijoe Vitug.
The process of creating these performance pieces and the performances on July 21st will be captured and presented in a supplementary exhibition at the Contemporary Arts Center in Las Vegas from September 6 through 29 to further encourage interaction between the artists and the audience. Admission to both the performance event and the exhibition is free.
CONTACT: Jevijoe Vitug, Coordinator, firstname.lastname@example.org, Phone: (702) 461-0648
For more information on the London Biennale: